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From the team

Video production insights for B2B marketing teams.

Strategy guides, production how-tos, and practical advice for in-house marketing teams who want to get more from their video budget.

Executive delivering a company update on a live-stream production for internal communications
Strategy

How Video Can Support Return-to-Office and Workplace Communications

A written memo rarely carries a major workplace change. Here is how HR and internal communications teams use executive video and office footage to make transitions clear, human, and reusable.

By Corey Behrens
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Camera operator capturing footage that becomes multiple video assets
Strategy

How to Turn One Production Day Into Multiple Video Assets

One shoot day can produce a brand film, two cutdowns, a social series, a sales asset, and internal content. Here is how to plan for it.

By Corey Behrens
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Teleprompter-guided on-camera introduction filmed from a production brief
Strategy

What to Include in a Video Production Brief (and Why It Matters)

A video production brief sets the direction for everything that follows. Here is what to include and what happens when you skip it.

By Corey Behrens
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Corey Behrens directing the video crew while planning a corporate shoot
Production

How to Plan a Corporate Video Shoot: A Step-by-Step Guide for Marketing Teams

Planning a corporate video shoot involves more than booking a camera crew. Here is how B2B marketing teams can prepare for a successful production day.

By Corey Behrens
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Subject-matter expert interview filmed for a B2B video marketing program
Strategy

B2B Video Marketing Strategy: A Practical Guide for Marketing Teams

How to build a B2B video marketing strategy that maps video content to your buyer journey, fills real funnel gaps, and produces assets your sales team will actually use.

By Corey Behrens
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Teleprompter studio setup on a corporate video production shoot
Strategy

How Much Does Corporate Video Production Cost in Chicago?

A transparent breakdown of corporate video production pricing in Chicago: what drives cost, what you should budget for, and how to get the most from your production investment.

By Corey Behrens
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