Our Process
A video production process built around clarity.
Before cameras roll, we help your team clarify what needs to be said, who it is for, and how the finished video will be used. Then we manage the planning, production, editing, and delivery needed to turn that message into polished video content.
How it works
From first conversation to finished assets.
Corporate video projects work best when the creative decisions are tied to a clear business purpose. Our process is designed to reduce guesswork, keep production organized, and make sure the final content is useful across the channels your team actually uses.
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Strategy & Discovery
We start by learning what your team needs to communicate, who needs to hear it, and where the video will live. This helps define the right format, tone, interview structure, and deliverables before production begins.
Client receives
- Creative direction, goals, and audience definition
- Recommended video format and deliverable count
- Project scope and production parameters
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Message Planning
This is where we turn raw ideas into a clear production plan. We identify the strongest talking points, interview angles, visual priorities, and story structure so the final video feels intentional instead of improvised.
Client receives
- Messaging outline and interview direction
- Talking points and content structure
- Production priorities for the shoot
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Pre-Production
We plan the schedule, crew, locations, shot list, interview setup, and production logistics. For corporate teams, this stage is what keeps the shoot efficient and reduces surprises on the day.
Client receives
- Shot list and production schedule
- Call sheet and crew plan
- Location confirmation and logistics
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Production
On set, we guide the production so people feel prepared, the visuals support the message, and the footage is captured with the final edit in mind. This covers interviews, b-roll, product footage, leadership communication, and internal content.
Client receives
- Captured footage and conducted interviews
- Organized media from shoot day
- Production stills when included in scope
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Post-Production
Editing is where the message takes shape. We build the story, refine pacing, add music, graphics, captions, color, audio mix, and any supporting cutdowns or alternate versions needed for different channels.
Client receives
- Rough cut for client review
- Revision rounds
- Final edited video
- Cutdowns and channel-specific versions
- Captions and lower-thirds when included
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Delivery & Activation
Final videos are delivered in the formats your team needs for websites, sales conversations, social campaigns, internal presentations, recruiting, training, or customer education. Organized, labeled, and ready to publish.
Client receives
- Final exports in all required formats
- Aspect-ratio versions for different platforms
- Thumbnails and poster frames
- Caption files
- Organized delivery folder
Why it matters
Less guesswork. Better footage. More useful video.
Clearer messaging before production starts
Most production problems come from unclear briefs. Investing time in strategy and message planning means the shoot day is focused, not exploratory.
More efficient shoot days
When the shot list, schedule, and interview structure are prepared in advance, the shoot runs tighter. Subjects are prepared, the crew is focused, and less time is wasted.
Stronger interview responses
Sharing question guides in advance means subjects are not caught off guard on camera. The result is more specific, more confident, and more usable material.
Finished assets built for real business use
Every deliverable is planned with a specific channel and audience in mind. You receive organized, formatted files your team can publish without additional work.
Your role
What your team brings to the process.
Simplistic Views leads the production process from strategy through delivery. Your team provides the access, context, and approvals that make the content yours. Here is what we typically need from the client side:
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Defining the target audience and how the video will be used
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Providing subject-matter experts or on-camera participants
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Sharing product, brand, or company context for the brief
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Approving creative direction before production begins
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Coordinating internal stakeholders and review approvers
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Consolidating feedback into organized revision rounds
Services
A process that adapts to the type of video you need.
The same strategic process applies across every video format we produce. The emphasis shifts by type (a brand film requires more story development; a testimonial shoot requires more interview preparation), but the structure stays consistent.
Corporate Video Production
Company overview, culture, training, and marketing videos for B2B marketing and communications teams.
Learn moreBrand Films
Narrative-driven films that explain who you are, what you do, and why your work matters.
Learn moreCustomer Testimonial Videos
Customer proof-point videos built around specific outcomes and buyer objections.
Learn moreExecutive Video Content
Thought leadership and leadership communication video for executives and senior leaders.
Learn moreProduct Video Production
Product-focused video that helps buyers understand your offering before a discovery call.
Learn moreInternal Communications Video
Video for employee communication, onboarding, training, and leadership announcements.
Learn moreFAQ
Common questions about our process.
Timelines depend on scope, number of shoot days, stakeholders, and deliverables. Many projects move through strategy, pre-production, filming, editing, revisions, and delivery over several weeks. Larger campaigns or multi-location projects typically require more planning time.
Yes. Simplistic Views helps structure the message, shape interview questions, and plan the content before production begins. The goal is to make sure the shoot captures useful material, not just good-looking footage.
Pre-production can include discovery, messaging, shot lists, schedules, crew planning, location coordination, call sheets, and production logistics. This stage is what keeps the shoot organized and aligned with the final goal.
Yes. Many projects are planned so the footage can support a primary video plus cutdowns, social versions, website videos, sales enablement clips, internal communication edits, or other channel-specific assets.
Reviews are typically handled in organized rounds so feedback can be consolidated and applied efficiently. The goal is to keep edits moving while protecting the structure and quality of the final video.
Ready to bring structure to your next video project?
Tell us what your team needs to communicate, and we will help shape it into a clear production plan.