1. Introduction
This Cookie Policy explains how Simplistic Views, LLC ("Simplistic Views," "we," "our," or "us") uses cookies, pixels, tags, scripts, local storage, and similar technologies (collectively, "cookies and tracking technologies") when you visit our website at https://www.simplisticviews.com (the "Site").
This policy should be read alongside our Privacy Policy, which provides additional detail on how we collect and use information generally.
2. What Cookies and Similar Technologies Are
Cookies are small text files placed on your device when you visit a website. They allow the site or a third party to recognize your device, remember preferences, and collect data about how you interact with the site.
Pixels and tags are small pieces of code or image files embedded in a webpage that communicate with third-party servers when the page is loaded or when a specific action is taken. Common examples include the Meta Pixel and Google Tag Manager tags.
Scripts are snippets of JavaScript that run in your browser and enable analytics, session replay, advertising measurement, embedded video, and other functionality.
Local storage and session storage are browser-based mechanisms that websites use to store small amounts of data directly on your device, similar in purpose to cookies but without an expiration mechanism (local storage persists until cleared; session storage ends when you close the browser tab).
Together, these technologies support the Site's functionality, allow us to understand how visitors use the Site, power advertising measurement and retargeting, support CRM and scheduling workflows, prevent spam and security issues, and deliver video and media content.
3. Types of Cookies We Use
Strictly Necessary Cookies
These cookies are required for the Site to function. They include cookies that support security, spam prevention, load balancing, form session management, and basic Site infrastructure (such as those set by Cloudflare). You cannot opt out of strictly necessary cookies without affecting how the Site functions.
Analytics and Performance Cookies
These cookies help us understand how visitors use the Site: which pages are most visited, how long visitors stay, where they come from, and where they leave. This information is used to improve Site performance and content. Tools in this category include Google Analytics and Microsoft Clarity.
Advertising and Retargeting Cookies
These cookies are used to measure the effectiveness of our advertising, support conversion tracking, and enable retargeting: showing relevant ads to people who have previously visited the Site. Tools in this category include Meta Pixel. Some activities involving these cookies may be characterized under applicable law as "targeted advertising" or "cross-context behavioral advertising."
Functional Cookies
These cookies enable enhanced functionality on the Site, such as embedded video players (Vimeo, YouTube), scheduling and calendar tools, and contact form functionality through GoHighLevel / LeadConnector. Disabling these cookies may affect the usability of embedded features.
4. Specific Tools We Use
Meta Pixel
We use Meta Pixel, provided by Meta Platforms, Inc. Meta Pixel places a tracking cookie and collects information about pages visited, actions taken on the Site, and device/browser data. This information is transmitted to Meta and used for conversion tracking, audience building, and advertising optimization on Facebook and Instagram. Meta may use this data in accordance with its own Data Policy. Learn more at Meta's Privacy Policy.
Microsoft Clarity
We use Microsoft Clarity, provided by Microsoft Corporation. Clarity uses cookies and scripts to collect behavioral analytics data including heatmaps, session recordings, click maps, and interaction patterns. This data helps us understand how visitors use the Site and identify usability improvements. Learn more at Microsoft's Privacy Statement.
Google Analytics / Google Tag Manager / Google Search Console
We use Google Analytics (provided by Google LLC) to measure website traffic, user behavior, and campaign performance. Google Tag Manager is used to deploy and manage analytics and advertising tags on the Site. Google Search Console provides data about how the Site appears in Google Search and how users find us. These tools use cookies and collect information such as IP address (anonymized where configured), pages viewed, session duration, and traffic source. Learn more at Google's Privacy Policy.
GoHighLevel / LeadConnector
We use GoHighLevel / LeadConnector for form handling, CRM, scheduling, email, and SMS communications. When you interact with a form or scheduling widget powered by GoHighLevel, that platform may set cookies or use session storage to manage your interaction. Information submitted through these forms is processed as described in our Privacy Policy.
Cloudflare: Hosting, Security, and Video Delivery
Our Site is hosted and delivered through Cloudflare. Cloudflare sets cookies for security purposes,
such as distinguishing human visitors from bots (e.g., the __cf_bm cookie for bot
management and cf_clearance for challenge clearance). These are strictly necessary
security cookies and cannot be disabled. Cloudflare also powers media delivery for video assets on
the Site. Learn more at
Cloudflare's Privacy Policy.
Embedded Video, Scheduling, and Contact Tools
The Site may embed video content from Vimeo or YouTube. When those players load, those platforms may set their own cookies and collect data about your interaction with the embedded content. If calendar or scheduling tools are embedded on the Site, those tools may also set cookies. Each third-party tool's own privacy policy governs its data practices.
5. How We Use Cookies and Similar Technologies
We use cookies and tracking technologies to:
- Operate and secure the Site
- Measure website traffic, visitor behavior, and performance
- Understand which pages and content are most useful to visitors
- Track advertising conversions and attributing leads to campaigns
- Build and manage retargeting audiences for advertising
- Support form submission routing and CRM workflows
- Enable embedded video playback and scheduling tools
- Prevent spam and fraudulent form submissions
- Improve the Site based on usage data and behavioral insights
6. Cookie Consent and Management
Where required by applicable law, we seek your consent before placing non-essential cookies. You may be presented with a cookie consent banner when you visit the Site that allows you to accept or decline certain categories of cookies.
If no cookie banner is currently displayed on the Site, please be aware that some analytics and advertising cookies may be active. You can still manage your preferences using the browser controls and opt-out tools described in Sections 7 and 8 below.
You can withdraw consent or change your cookie preferences at any time by clearing cookies in your browser and revisiting the Site, or by using the opt-out mechanisms listed in this policy.
7. Browser Controls
Most web browsers allow you to control cookies through their settings. You can typically:
- View cookies currently stored by a site
- Delete individual cookies or all cookies for a site
- Block cookies from specific sites or from all third-party sources
- Set the browser to notify you when a cookie is being set
Common browser cookie settings pages:
Note that blocking or deleting cookies may affect Site functionality, particularly for embedded forms, video players, and scheduling tools.
8. Advertising and Analytics Opt-Out Choices
In addition to browser controls, you can limit advertising and analytics data collection through these tools:
- Meta / Facebook: Manage off-site tracking and ad preferences at facebook.com/ads/preferences.
- Google Analytics: Install the Google Analytics Opt-out Browser Add-on.
- Network Advertising Initiative (NAI): Opt out of interest-based advertising from participating companies at optout.networkadvertising.org.
- Digital Advertising Alliance (DAA): Opt out of targeted advertising at optout.aboutads.info.
9. Global Privacy Control / Do Not Track
Global Privacy Control (GPC) is a browser-level signal that indicates a preference not to have personal data sold or shared. We acknowledge GPC signals where applicable law requires us to do so.
Do Not Track (DNT) is a browser signal that some browsers can send. There is no consistent industry standard for how websites must respond to DNT signals, and at this time our site does not change its data collection practices based on DNT signals alone. We recommend using the opt-out tools in Section 8 if you wish to limit data collection.
10. Updates to This Cookie Policy
We may update this Cookie Policy as our technology stack, legal requirements, or business practices change. When we do, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically.
11. Contact Us
If you have questions about our use of cookies or similar technologies, please contact us at:
Simplistic Views, LLC
Email: hello@simplisticviews.com
Phone: 773-985-4899 (call or text)