1. Introduction
Simplistic Views, LLC ("Simplistic Views," "we," "our," or "us") is a Chicago-based video production company serving corporate, B2B, healthcare, manufacturing, technology, public safety, and other business clients. Our website is located at https://www.simplisticviews.com (the "Site").
This Privacy Policy explains how we collect, use, share, and protect personal information when you visit our Site, submit a form, book a call, or otherwise interact with us. By using the Site, you agree to the practices described here.
If you have questions or concerns about this Policy, please contact us at hello@simplisticviews.com.
2. Information We Collect
Information You Provide Directly
When you fill out a contact form, request a proposal, book a discovery call, or otherwise reach out to us, you may provide:
- Name and job title
- Company name and industry
- Email address
- Phone number
- Project details, goals, and description
- Budget range and timeline
- Message content and any other information you choose to share
Providing this information is voluntary. We collect it only to respond to your inquiry and support our business relationship with you.
Information Collected Automatically
When you visit the Site, we and our service providers automatically collect certain technical and behavioral data, including:
- IP address and approximate geographic location
- Device type, operating system, and browser details
- Pages viewed, time spent, and navigation path
- Referring website or search terms that brought you to the Site
- Interactions with page elements (clicks, scrolls, form activity)
- Session duration and visit frequency
Information Collected Through Analytics and Advertising Tools
We use third-party analytics and advertising technologies: including cookies, pixels, tags, scripts, and similar tracking technologies: that collect additional data about how you use the Site and how you arrived. See Section 4 for full details.
Information from Service Providers and Integrations
We use third-party platforms for scheduling, CRM, communications, and marketing. These tools may provide us with information you submit through their interfaces, such as calendar bookings, email replies, or form completions hosted on their platforms.
3. How We Use Information
We use the information we collect to:
- Respond to inquiries, proposals, and project requests
- Schedule discovery calls, consultations, and production meetings
- Provide video production, post-production, and related services
- Send project updates, proposals, invoices, and related communications
- Manage client relationships through our CRM
- Send marketing emails or SMS messages where you have opted in or where permitted by law
- Improve the Site, our content, and our service offerings
- Measure marketing and advertising performance
- Create and manage advertising audiences for retargeting campaigns
- Detect and prevent spam, fraud, and security threats
- Comply with applicable legal obligations
4. Cookies, Pixels, Analytics, and Advertising Technologies
We use cookies, pixels, tags, scripts, local storage, and similar technologies on the Site. These tools allow us to operate the Site, understand how visitors use it, measure marketing effectiveness, and run targeted advertising campaigns.
Strictly necessary technologies are required for the Site to function and cannot be disabled. Analytics and performance technologies help us understand visitor behavior and improve the Site. Advertising and retargeting technologies allow us to measure conversions and serve relevant ads to people who have visited the Site. Functional technologies support features like embedded video, scheduling tools, and contact forms.
You can control cookies through your browser settings and, where available, through the Site's cookie management tools. See our Cookie Policy for a detailed breakdown of specific tools and how to manage them.
5. Meta Pixel and Advertising
We use Meta Pixel (provided by Meta Platforms, Inc.) on the Site. Meta Pixel is a code snippet that collects information about your visit: including pages viewed, actions taken, and your IP address and device details, and sends that data to Meta to support the following purposes:
- Measuring the performance of our advertising on Meta platforms (Facebook and Instagram)
- Understanding which website actions result from our ads (conversion tracking)
- Creating custom audiences of website visitors for retargeting
- Building lookalike audiences to reach new prospective clients
- Optimizing ad delivery based on campaign goals
Information collected by Meta Pixel is subject to Meta's own Privacy Policy. You can learn about Meta's data practices and opt-out options at facebook.com/privacy/explanation and through your Ad Preferences at facebook.com/ads/preferences.
6. Microsoft Clarity
We use Microsoft Clarity, an analytics service provided by Microsoft Corporation, to understand how visitors interact with the Site. Clarity uses cookies and similar technologies to collect data such as:
- Heatmaps showing where users click, scroll, and focus
- Session recordings that replay visitor interactions
- Behavioral analytics such as rage clicks, dead clicks, and navigation patterns
Microsoft may use this data in accordance with its own privacy policies to improve its products and services. Clarity data is used by us solely to understand and improve website usability and performance. You can learn more at Microsoft's Privacy Statement.
7. GoHighLevel / LeadConnector: Forms, CRM, Email, SMS, and Phone Communications
We use GoHighLevel (also known as LeadConnector) as our customer relationship management (CRM) platform and communications hub. This platform is used to:
- Receive and route inquiries submitted through our contact forms
- Manage leads, contacts, and client records
- Schedule and confirm discovery calls and consultations
- Send email communications, proposals, and follow-up messages
- Send SMS text messages related to your inquiry, appointments, and project communications
- Track phone call activity where applicable
- Support marketing automation workflows where applicable
Information you provide through forms or scheduling tools may be stored and managed within GoHighLevel's platform. GoHighLevel processes data as a service provider on our behalf and in accordance with our instructions.
8. How We Share Information
We do not sell your personal information in the traditional sense: meaning we do not exchange your data for money with third-party companies for their own unrelated marketing or commercial purposes.
We do share information with service providers and technology platforms that help us operate our business. These disclosures are made for legitimate business purposes, including:
- Hosting and security: Cloudflare provides website performance, security, DDoS protection, and video/media delivery services.
- Analytics: Google Analytics, Google Tag Manager, and Microsoft Clarity help us measure website performance and visitor behavior.
- Advertising: Meta Pixel transmits event data to Meta Platforms to support conversion tracking and retargeting.
- CRM and communications: GoHighLevel / LeadConnector manages leads, emails, SMS messages, and call tracking.
- Scheduling: Embedded scheduling or booking tools may receive the information you enter when booking a call.
- Search: Google Search Console provides data about how users find our Site via search.
- Professional services: We may share information with attorneys, accountants, or other professional advisors under appropriate confidentiality obligations.
- Legal compliance: We may disclose information when required by law, court order, or to protect the rights, property, or safety of our business or others.
- Business transfers: If Simplistic Views is acquired, merged, or transfers assets, your information may be transferred as part of that transaction.
Some of these disclosures (particularly involving analytics and advertising tools) may be characterized under certain privacy laws as "sharing," "targeted advertising," or "cross-context behavioral advertising," even though we do not receive payment for your data. See Section 10 for opt-out options.
9. SMS and Mobile Opt-In Data
By submitting a form, booking a call, or otherwise providing your phone number, you consent to receive calls and text messages from Simplistic Views, LLC related to your inquiry, appointments, project communications, service updates, and, where permitted, marketing communications. Message frequency may vary. Message and data rates may apply. Reply STOP to opt out. Reply HELP for help. Consent to receive marketing text messages is not a condition of purchasing any services.
Mobile opt-in data and consent will not be shared with third parties for their own marketing or promotional purposes.
10. Advertising, Retargeting, and Analytics Choices
You have options to limit certain advertising and analytics data collection:
- Meta advertising: Visit facebook.com/ads/preferences to manage your off-Facebook activity and ad preferences.
- Google Analytics: Install the Google Analytics Opt-out Browser Add-on to prevent Google Analytics from collecting your data.
- Industry opt-outs: Visit the NAI opt-out tool or the DAA opt-out tool to opt out of interest-based advertising from participating companies.
- Browser-level controls: Most browsers allow you to block or delete cookies. Note that blocking some cookies may affect Site functionality.
- Global Privacy Control: We acknowledge Global Privacy Control (GPC) signals where applicable law requires us to do so.
11. Your Privacy Choices
Depending on your location and applicable law, you may have the right to:
- Know what personal information we have collected about you
- Request a copy of your personal information
- Request correction of inaccurate personal information
- Request deletion of your personal information
- Opt out of the sale or sharing of your personal information
- Opt out of targeted advertising
- Non-discrimination for exercising your privacy rights
- Appeal a decision we make about your privacy request
To submit a privacy request, contact us at hello@simplisticviews.com. We will respond within the timeframe required by applicable law. We may need to verify your identity before processing certain requests.
12. Email and SMS Opt-Out
Email: To stop receiving marketing emails from us, click the "unsubscribe" link at the bottom of any email we send, or contact us at hello@simplisticviews.com. Note that even if you unsubscribe from marketing messages, we may still send you transactional or service-related emails about an active inquiry or project.
SMS: To stop receiving text messages from us, reply STOP to any message we send. You may also contact us at hello@simplisticviews.com to request removal from our messaging list. After opting out, you may receive a single confirmation message. Reply HELP at any time for assistance.
13. Data Retention
We retain personal information for as long as necessary to fulfill the purposes described in this Policy, maintain our business records, comply with legal obligations, resolve disputes, and enforce our agreements. The retention period varies depending on the type of information and how it was collected. Contact records, inquiry history, and project communications may be retained for the duration of a business relationship and for a reasonable period thereafter.
14. Data Security
We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. Our Site is delivered through Cloudflare, which provides SSL/TLS encryption, DDoS protection, and security monitoring. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
15. Third-Party Websites and Embedded Content
Our Site may contain links to third-party websites, and we may embed content from platforms such as Vimeo, YouTube, or other video hosting providers. When you interact with embedded content or visit a third-party site through a link on our Site, that third party's own privacy policy governs how your data is collected and used. We are not responsible for the privacy practices of third-party sites or embedded platforms.
16. Children's Privacy
Our Site is intended for business professionals and is not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us at hello@simplisticviews.com and we will promptly delete it.
17. U.S., State, and International Privacy Rights
Our services are primarily directed at businesses in the United States. If you are located in California, Virginia, Colorado, Connecticut, Texas, or another U.S. state with a comprehensive privacy law, you may have additional rights under those laws, including rights to access, delete, correct, or opt out of certain uses of your personal information.
As noted, some of our advertising and analytics activity may constitute "targeted advertising," "sharing," or "cross-context behavioral advertising" under applicable state privacy laws. You may exercise opt-out rights by contacting us or using the opt-out mechanisms described in Section 10.
If you are located outside the United States, please be aware that your information may be transferred to and processed in the United States, where data protection laws may differ from those in your jurisdiction.
18. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. If we make material changes, we may notify you through the Site or by other means. Your continued use of the Site after any change constitutes your acceptance of the updated Policy.
19. Contact Us
If you have questions, concerns, or requests related to this Privacy Policy or our data practices, please contact us:
Simplistic Views, LLC
Email: hello@simplisticviews.com
Phone: 773-985-4899 (call or text)
515 N State Street, Floor 14, Chicago, IL 60654