Bart and Katie: Longevity as a Shared Lifestyle
This advertisement presents healthy aging through the experience of a couple who want to remain active, connected, and present for the life they are building together.
ProHealth Longevity
ProHealth Longevity NMN Product Video Campaign
Simplistic Views produced three lifestyle advertisements that helped ProHealth Longevity connect its NMN PRO 300 supplement with different audiences, motivations, and visions of healthy living. ProHealth Longevity is a health and wellness brand focused on supplements related to longevity, cellular health, energy, and healthy aging.
The campaign
Three lifestyle stories, one product
Katie: Wellness Through Intentional Daily Choices
Katie's story places NMN within a broader wellness routine shaped by nutrition, movement, energy, and proactive decisions about long-term health.
Ani: Supporting an Active Future
Ani's advertisement introduces longevity to a younger, active audience by connecting the product with movement, vitality, and maintaining momentum over time.
Project overview
Simplistic Views produced three lifestyle advertisements that helped ProHealth Longevity connect its NMN PRO 300 supplement with different audiences, motivations, and visions of healthy living. ProHealth Longevity is a health and wellness brand focused on supplements related to longevity, cellular health, energy, and healthy aging. Its NMN PRO 300 supplement is marketed to consumers interested in supporting NAD+ production and taking a proactive approach to long-term wellness.
Challenge
Longevity supplements can be difficult to communicate through short-form advertising. The science behind products such as NMN can be complex, while the reasons consumers become interested in longevity are often personal. Some people are motivated by family and relationships. Others want to maintain their activity levels, personal independence, wellness routines, or physical momentum. ProHealth Longevity needed product advertisements that could make NMN PRO 300 feel understandable and relevant without relying entirely on technical explanations, and the campaign needed to address more than one consumer profile.
Approach
Simplistic Views approached the campaign as three connected lifestyle stories rather than one advertisement attempting to speak to everyone. Each short-form video connected the same product with a different audience, motivation, and interpretation of longevity. The central creative idea guided every version: longevity is not only about living longer, it is about continuing to participate in the life you value. The campaign positioned the supplement within recognizable moments of wellness, movement, relationships, and intentional daily living.
Deliverables
- Three coordinated lifestyle advertisements
Bart and Katie
Connected longevity with partnership, shared experiences, and staying active together.
Katie
Positioned NMN PRO 300 within a broader personal wellness routine and emphasized intentional daily choices.
Ani
Connected longevity with movement and vitality, making the topic more relevant to younger and physically active consumers.
Why the campaign works
Multiple Consumer Motivations
The campaign recognizes that different customers may care about longevity for different reasons.
Lifestyle-Led Product Communication
The advertisements show how the product may fit within a broader lifestyle instead of presenting the bottle without meaningful context.
Accessible Product Positioning
The videos simplify the entry point into a technical supplement category without attempting to cover every scientific detail in a short-form spot.
Creative Variation
The three-ad structure gives the brand multiple assets that can be matched with different customer profiles, advertising audiences, and campaign placements.
Production frames
Production Still
Interview Setup
Final Frame
Production Approach
- Lifestyle-focused creative development
- Audience-specific messaging
- Product integration
- Commercial cinematography
- On-camera talent
- Multiple lifestyle environments
- Voiceover and music integration
- Brand and product graphics
- Three short-form advertising edits
- Coordinated campaign consistency
The delivered value
The completed campaign gave ProHealth Longevity three polished product advertisements built around distinct consumer perspectives. Together, the videos translated a technical supplement category into accessible lifestyle stories while preserving a consistent campaign identity.
- Three audience-specific creative variations
- A unified visual and messaging system
- Short-form assets appropriate for digital advertising
- A clearer emotional context for the product
- Greater flexibility across customer segments and placements
Planning a Product Video Campaign?
Effective product advertising requires more than polished footage. The creative must establish trust, communicate value quickly, and show how the product fits into the customer's life. Simplistic Views produces product videos and commercial campaigns that combine lifestyle cinematography, audience strategy, product integration, and clear brand communication.