B2B Video Production
B2B Video Production in Chicago
Video production built around the B2B buyer journey, not just content for its own sake.
A Chicago video production company serving B2B marketing teams nationally.
B2B video is different from consumer video. The stakes are higher, the buying committees are larger, the sales cycles are longer, and the content needs to work across more contexts. We produce video for companies that sell to other businesses, and we understand how those buyers make decisions.
The best B2B video production isn't about production value alone: it's about mapping the right type of video to the right stage of the buyer journey. A top-of-funnel brand video needs to build awareness and trust. A mid-funnel product demo needs to reduce objections. A bottom-of-funnel customer story needs to close. We help marketing teams build a video strategy across the funnel, then execute it with production quality that matches the brand.
What you get
What b2b video production does for your team
- Maps video content to the specific stage of the funnel where it will do the most work
- Produces assets that serve marketing, sales, and executive communication simultaneously
- Works for the long buying cycles and multiple stakeholders typical of B2B decisions
- Creates content that holds up to scrutiny from a VP, CFO, or procurement team
- Covers the full funnel from awareness video through sales enablement and proof
- Gives your marketing team a production partner who understands B2B buyer behavior
What we create
Types of B2B Video Production we produce
Demand Generation Video
Brand-awareness and top-of-funnel video built for paid social, YouTube, and LinkedIn campaigns. Designed to reach and educate new audiences.
Sales Enablement Video
Short, specific videos your sales team sends during active deals: addressing objections, explaining features, and accelerating decisions.
ABM Campaign Video
Account-based video content personalized by industry, persona, or named account. High-impact for enterprise ABM programs.
Partner & Channel Video
Video assets for channel partners, resellers, and alliance partners: helping them understand and represent your product more effectively.
Campaign Landing Page Video
A focused, conversion-optimized video for campaign landing pages: designed to hold attention and drive form fills.
Why it matters
What this helps with
Full-funnel video strategy for B2B marketing teams
Most marketing teams have a few videos but no coherent strategy for how they connect across the buyer journey. We help teams identify which video types to prioritize at each funnel stage and build a production plan that fills the gaps systematically.
Sales teams that need better assets in active deals
The most effective sales enablement video is specific: one product feature, one customer pain point, one objection handled. We work with sales and marketing together to build video assets that get used in deals, not just stored in a shared folder.
Account-based programs that need personalized content
ABM campaigns that use video outperform text-only approaches consistently. We produce account-specific or industry-specific video content that gives your target accounts a reason to engage before a cold call or email ever lands.
How it works
Our b2b video production process
Most production problems start before cameras roll. We build the plan, manage the details, including coordination across multiple locations, and deliver assets your team can use across every channel.
Funnel Mapping & Brief
We start by identifying where in the buyer journey this video lives, who it's for, and what it needs to make them do next. This informs every creative decision.
Creative Development
Concept, script, and visual approach developed with your marketing goals as the filter. Every creative choice is justified by what the video needs to accomplish.
Production
Location or studio production executed by our Chicago-based crew. Clear direction, efficient scheduling, and professional output at every stage.
Optimization & Delivery
Final video delivered in formats and specs for every intended channel, with guidance on platform best practices for B2B video distribution.
Who we work with
Who hires us for b2b video production
B2B video clients are typically technology companies, SaaS platforms, professional services firms, financial services companies, and manufacturers with dedicated marketing teams. Our clients usually have an annual marketing budget, an in-house team that plans strategy, and a production gap they need to fill with a trusted partner.
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FAQ
Common questions about b2b video production
B2B video is specifically designed to influence business buyers: a process that involves multiple stakeholders, longer timelines, and content that needs to hold up to scrutiny. Corporate video is a broader category that includes internal communications, culture content, and investor video. The two overlap, but the intent and audience often differ.
As a starting point: one strong brand or awareness video, two to four product or service videos, and four to eight customer testimonial or proof-point videos gives you a usable content library across the funnel. We help clients prioritize based on their sales process and content gaps.
Yes. Video strategy is part of our process, especially for clients who haven't done much video before. We'll review your marketing goals, buyer journey, and existing content before recommending a video type and brief.
Yes. LinkedIn is one of the most effective channels for B2B video. We produce content specifically formatted and paced for LinkedIn: shorter, captioned, and designed to hold attention in a feed.
More services
Other video services your team may need
Corporate Video Production
We help corporate marketing, communications, and leadership teams build video that explains the business clearly: for websites, sales conversations, and internal communication.
Learn more
Customer Testimonial Videos
A customer describing real results, in their own words, carries more weight than anything your marketing team could write. We produce testimonial videos and video case studies that feel real because the interview process is built for it.
Learn more
Brand Films
A brand film gives marketing, communications, and leadership teams a single asset that explains who you are, what you do, and why it matters: built around a clear narrative, not a vague theme.
Learn moreReady to create video content your team can actually use?
Tell us what you are trying to produce, and we will help structure the cleanest path from idea to finished assets.